How do I use a bio link with my Facebook Business Page?

Add your bio link URL to the Website field on your Facebook Page. Reference it in posts and pin a post with the link. This gives every visitor and post viewer easy access to your full product range.

Should I use Facebook Shop or a separate bio link page?

Use both. Facebook Shop handles in-platform browsing, while your bio link page drives traffic to your own website where you control the experience and collect customer data for email marketing.

How do I track e-commerce conversions from Facebook?

Add UTM parameters (utm_source=facebook) to your bio page links. Combined with your Facebook Pixel, you can track the full journey from Facebook post to purchase.

Facebook link-in-bio for e-commerce

Direct your Facebook audience to your full product catalog. A bio link page bridges Facebook engagement and your online store.

Create your e-commerce page

Why e-commerce professionals use Facebook

Facebook remains a powerful e-commerce driver, especially for brands targeting audiences over 30. Your Facebook Page and Group posts can mention your bio link, and your profile's website field should point to a centralized page featuring your store, active promotions, and customer favorites.

Tips for your Facebook link-in-bio

1Feature your Facebook-exclusive discount codes prominently on the page
2Add a link to your Facebook Group for community-driven shopping discussions
3Include customer review highlights to leverage Facebook's trust-based shopping culture
4Link to your Facebook Shop alongside your main website for buyers who prefer in-platform checkout

Best practices

Use warm, approachable design that resonates with Facebook's community-oriented audience

Include a mix of product links and content links (blog posts, guides) for a well-rounded experience

Update promotions to coincide with your Facebook ad campaigns for consistent messaging

Frequently asked questions

How do I use a bio link with my Facebook Business Page?: Add your bio link URL to the Website field on your Facebook Page. Reference it in posts and pin a post with the link. This gives every visitor and post viewer easy access to your full product range.
Should I use Facebook Shop or a separate bio link page?: Use both. Facebook Shop handles in-platform browsing, while your bio link page drives traffic to your own website where you control the experience and collect customer data for email marketing.
How do I track e-commerce conversions from Facebook?: Add UTM parameters (utm_source=facebook) to your bio page links. Combined with your Facebook Pixel, you can track the full journey from Facebook post to purchase.

Create your e-commerce link-in-bio

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E-commerce on other platforms

Instagram for E-commerce TikTok for E-commerce Pinterest for E-commerce X/Twitter for E-commerce YouTube for E-commerce LinkedIn for E-commerce Snapchat for E-commerce Threads for E-commerce

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