See where your bio link traffic comes from
Track referral sources to know which platforms drive the most traffic. Focus your efforts on the channels that work.
What it does
Referral tracking shows you where your visitors come from — Instagram, TikTok, X, direct links, or other sources. Knowing your top referral sources helps you invest time and energy in the platforms that actually drive traffic.
Highlights
- Breakdown of traffic sources (Instagram, TikTok, X, direct, etc.)
- Referral source ranking by volume
- Trend data showing how referral sources change over time
- Identify unexpected traffic sources you could double down on
How it works
- 1Platter automatically captures the referral source for each page visit
- 2View a ranked list of referral sources in your analytics dashboard
- 3Compare referral volumes across platforms
- 4Combine with UTM parameters for even more granular source tracking
- 5Use insights to allocate your social media effort to the best-performing platforms
Use cases
Discover that TikTok drives 3x more traffic than Instagram to reprioritize content
Notice a spike from a specific website to identify a press mention or backlink
See that direct traffic is high, suggesting people are bookmarking your page
Frequently asked questions
- Which referral sources can Platter detect?
- Platter detects referrals from any platform that passes a referrer header — Instagram, TikTok, X, YouTube, Facebook, LinkedIn, Google, and more. Direct traffic (no referrer) is also tracked.
- What's the difference between referral tracking and UTM parameters?
- Referral tracking is automatic — it captures where visitors came from. UTM parameters are tags you add to links for additional context (campaign name, source, medium).
- Can I see referral data for individual links?
- Referral tracking shows aggregate traffic sources. For per-link source tracking, combine it with UTM parameters on the links you share on different platforms.
Try referral tracking on Platter
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